Recession Proof: Beauty & Grooming?
Many news articles report that cosmetics companies and men’s grooming companies have actually seen rises in their sales during these tough times. Skin care, makeup, shaving products, etc. were all stable. The only losses they reported were in fragrance sector. Do you think that beauty and grooming companies are recession proof?
I personally think that no matter how the economy is doing, women are still going to buy their makeup, men are still going to buy their shaving and skin care products. People may cut back on cologne and perfume. It makes it “recession proof”.